EY Australia’s Wendy Saint Ruth transforms the future “There are many interesting and disruptive things happening in the Financial Services market right now.” explains Wendy Saint Ruth, a Director at EY in their Financial Services Office Advisory area. “And this is combined with a world where customers are more informed, knowledgeable and wanting information at their fingertips quickly.”
Wendy understands that Financial Services clients have a strong need to constantly understand their customers and to enable them to do more online in fast, simple and safe ways. Understanding the dynamic competition from emerging trends and start-ups is also a fundamental part of Wendy’s focus. “It’s a very exciting time to be working in the midst of such a rapidly changing future,” comments Wendy who is a very driven and engaging woman.
Thinking ahead is critical
As a Director in the EY Financial Services Organisation, Wendy brings many years of business and technical transformation delivery experience to work with primarily Financial Services clients implementing large scale programs. This includes a decade of recommending programs and projects across the Retail Banking estate, General Insurance as well as Superannuation and Financial Planning delivery in Australia. “My day to day work sees me working alongside and on behalf of the client and this often includes managing multi-vendors, client teams and third party contractors as well as EY teams. Driving issue resolution is a big part of what I do on a daily basis so the need to be persistent, pragmatic and have strong stakeholder management skills is very important,” says Wendy. Looking ahead at what issues could emerge and therefore thinking ahead is also a critical success factor in Wendy successfully delivering large and complex engagements.
And Wendy is certainly not one to sit still. She moved to Australia from the United Kingdom in 2015, joined EY one week later and then secured her first client engagement within a fortnight. She managed incredible change without being overwhelmed, all whilst simultaneously finding her feet in a new city within a new country.
One of the reasons Wendy decided to join EY was the consistent messaging that she had heard around the importance of the organization’s culture - and she cites that it’s not rhetoric because EY’s culture is very progressive and inclusive. ”From the day I arrived at EY in Sydney, I was welcomed and always felt very included. I’m continually impressed by the experience, creativity and talent that forms EY as well as the cross-skillsets like Strategy, Tax, Actuary, Advisory, Customer and Digital. I certainly like how EY leads the way in emerging technologies and trends. In addition, I really enjoy the ability to reach out to colleagues at a global level and EY helps this to be easy and encourages it.”
A better working world
“EY has a strong vision and strategy as it actively targets to ‘build a better working world’ and this direction is certainly valued by its people. Yet for many companies, understanding the global direction can at times be somewhat challenging, Wendy however believes she fully understands the value EY brings to its clients in Oceania, Asia-Pacific as well as in Europe and the United States. And on a personal level, Wendy says that she’s always well recognised for the hard work and effort she displays, while the ability to continually develop and learn is always at her fingertips. EY also promotes wellbeing and supports ‘work life integration’ so these are further appealing aspects for Wendy.
Striving to achieve goals
When asked for some of her best career advice and experience, Wendy openly suggests that one should “be strong, strive to achieve your goals, dust yourself off and get back onto the treadmill when things don’t quite work or go your way. EY has a great culture and is hugely pro-active in supporting smart people with ambition and ability,” smiles Wendy.
The views expressed in this article are the views of the author, not Ernst & Young. This article provides general information, does not constitute advice and should not be relied on as such. Professional advice should be sought prior to any action being taken in reliance on any of the information. Liability limited by a scheme approved under Professional Standards Legislation.
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